Tourism, gastronomy and hospitality are driven by people who create unforgettable experiences with passion. At the same time, the industry is undergoing a noticeable transformation: new technologies, artificial intelligence and digital processes are opening up new opportunities – while also raising new questions for businesses.
For decades, “Alles für den Gast” has been a central platform for exactly this exchange – a place where innovation, experience and personal interaction come together.
From 07–10 November 2026, the leading trade fair in Salzburg will once again open its doors, setting clear thematic impulses with this year’s focus:
“The New Hospitality – AI & Human”
- Dr. Wolfgang Hattmannsdorfer, Federal Minister
Karoline Edtstadler, Governor of Salzburg
Bernhard Auinger, Mayor of the City of Salzburg
Alexander Kribus, CEO Messezentrum Salzburg
