THE SOBAR 2025 – ‘From the source to the guest's mouth’

From 8 to 12 November 2025, the motto at the ‘Alles für den Gast’ trade fair in Salzburg will once again be: Cheers with no headache to the future!

Under the creative direction of OneWORLD HEROES – Frank Spängler and in collaboration with Attila Szelhofer and his Burdock Bar as new hosts, 
THE SOBAR 2025 presents itself with even more taste, depth and expertise.

A glass of the future – with lifestyle and character
Following last year's success, THE SOBAR is taking the world of no & low drinks to the next level in 2025.
New this year: the MID Alcohol category – for those looking for the perfect level of enjoyment between 0.0% and 4%.

The motto: ‘From the source to the guest's mouth’ – every ingredient, every story, every aroma can be experienced.
Attila Szelhofer personally guides you through the drinks and explains what lies behind the fascinating creations – from hand-picked botanicals to the final spritz aperitivo.

The art of conscious enjoyment
Less alcohol, more flavour – this is not a compromise, but a new attitude.

The market is booming across Europe:
• Sales of non-alcoholic aperitifs and spritz alternatives have risen by over 35% in the last two years.
• Products that offer premium quality and authentic enjoyment are particularly in demand – exactly what THE SOBAR stands for.
Here, we don't just mix, we compose.

Burdock Bar meets OneWORLD HEROES – The Sober Revolution
The Burdock Bar brings a breath of fresh air to SOBAR: creative, precise and charmingly unconventional.

Together with OneWORLD HEROES, a space is created that combines craftsmanship, knowledge and joie de vivre – a stage for brands that combine responsibility and taste.

More knowledge. More taste. More joy.
THE SOBAR 2025 is not just a place to drink – it is a place to understand why you drink consciously.
From the origin of the ingredients to the philosophy of the producers to the sensory experience, every component is explained and brought to life.

Because conscious enjoyment does not mean sacrifice – it means joy with attitude.
Experience the new era of drinking – with sparkling lightness, genuine craftsmanship and a pinch of humour.
Visit THE SOBAR 2025 at ‘Alles für den Gast’ in Salzburg and join us in toasting the future of good taste.

THE SOBAR 2025 – Where enjoyment begins and awareness tingles.