"No & Low Alcohol"-Area
100% Genuss, 0% Kompromisse
Getränkewelt | Halle 4
![[Translate to English:]](/fileadmin/_processed_/9/1/csm_THE_SOBaR_7f2aec0361.jpg "[Translate to English:]")
In cooperation with
The future of ‘no & low alcohol’ in the catering and hotel industry
Our beverage world continues to evolve and, following its successful premiere in 2024, is once again presenting its own ‘No & Low Alcohol’ area this year. In exclusive cooperation with OneWORLD HEROES - The SOBER REVOLUTION by Frank P. Spängler.
A new and innovative concept awaits you: exciting tastings of non-alcoholic, alcohol-free and low-alcohol beverages. Discover how you can offer your guests conscious and tasty alternatives and options.
THE SOBaR
From 8 to 11 November 2025, THE SOBaR will return to the Alles für den Gast trade fair in Salzburg – as Austria's first bar dedicated entirely to non-alcoholic and low-alcohol drinks. Developed by OneWORLD HEROES under the direction of Frank P. Spängler, the innovative concept demonstrates how enjoyment, health and sustainability can work together perfectly.
![[Translate to English:]](/fileadmin/Gastmesse/2025/Highlights/Getraenkewelt/SObar-02.png "[Translate to English:]")
#beyondalternative
No & Low is not a niche trend, but an independent segment with potential. From non-alcoholic spirits and dealcoholised (sparkling) wines to sparkling teas, kombucha and elixirs – the world of beverages shows that enjoyment is possible without alcohol. The special exhibition area will showcase the market leaders in terms of taste and quality, including numerous product tastings and advice directly from the manufacturers.
![[Translate to English:]](/fileadmin/_processed_/b/e/csm_1920x1080_Beyond_Alternative_a5dc895e91.png "[Translate to English:]")
World of Grapes
The best from the world of grapes! At this year's ‘Alles für den Gast’ trade fair, the ‘World of Grapes’ theme world offers winemakers from Austria and around the world a special platform to present their best grape products.
![[Translate to English:]](/fileadmin/_processed_/e/a/csm_1920x1080_Grapes_d252f4e472.png "[Translate to English:]")
PREMIERE: WINE ALTERNATIVE AREA – New diversity in your glass
The new WINE ALTERNATIVE AREA presents innovative beverages known as proxy wines.
These complex beverages – compositions mostly based on tea, herbs, fruits and fermentation – offer a completely new taste experience and appeal to a modern, pleasure-oriented target group. They are the new favourites of top sommeliers. Food pairing and new moments of enjoyment – alcohol-free.
![[Translate to English:]](/fileadmin/_processed_/b/4/csm_1920x1080_Wine_af779948b2.png "[Translate to English:]")
NEW: MASTER CUBE – The stage for the future of beverages
Short. Crisp. Inspiring.
The MASTER CUBE at ‘Alles für den Gast 2025’ in Hall 4 creates a completely new experience format for anyone interested in the world of no- and low-alcohol beverages.
In the middle of the No & Low Alcohol Area by OneWORLD HEROES, you will find a stylish presentation room where brands, creators and experts will present their ideas, products and visions in compact 25-minute sessions.
Whether exciting lectures, creative tastings, surprising talks or exclusive masterclasses – the MASTER CUBE offers you the opportunity to experience the latest trends and innovations up close.
![[Translate to English:]](/fileadmin/_processed_/a/e/csm_MASTER_cube_square__1__ba0571c324.png "[Translate to English:]")
Noch kein Ticket?
