"No & Low Alcohol"-Area

In cooperation with

The future of ‘no & low alcohol’ in the catering and hotel industry

Our beverage world continues to evolve and, following its successful premiere in 2024, is once again presenting its own ‘No & Low Alcohol’ area this year. In exclusive cooperation with OneWORLD HEROES - The SOBER REVOLUTION by Frank P. Spängler.

A new and innovative concept awaits you: exciting tastings of non-alcoholic, alcohol-free and low-alcohol beverages. Discover how you can offer your guests conscious and tasty alternatives and options.

THE SOBAR

Under the creative direction of OneWORLD HEROES – Frank Spängler and in collaboration with Attila Szelhofer and his Burdock Bar as new hosts, THE SOBAR 2025 presents itself with even more flavour, depth and expertise.

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#beyondalternative

No & Low is not a niche trend, but an independent segment with potential. From non-alcoholic spirits and dealcoholised (sparkling) wines to sparkling teas, kombucha and elixirs – the world of beverages shows that enjoyment is possible without alcohol. The special exhibition area will showcase the market leaders in terms of taste and quality, including numerous product tastings and advice directly from the manufacturers.

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NEW: MASTER CUBE – The stage for the future of beverages

Short. Crisp. Inspiring.

The MASTER CUBE at ‘Alles für den Gast 2025’ in Hall 4 creates a completely new experience format for anyone interested in the world of no- and low-alcohol beverages.

In the middle of the No & Low Alcohol Area by OneWORLD HEROES, you will find a stylish presentation room where brands, creators and experts will present their ideas, products and visions in compact 25-minute sessions.

Whether exciting lectures, creative tastings, surprising talks or exclusive masterclasses – the MASTER CUBE offers you the opportunity to experience the latest trends and innovations up close.

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