Hall 4

URBANE GASTLICHKEIT

The gastronomy industry is constantly evolving, and many of the most exciting developments emerge from urban environments. New restaurant concepts, creative food ideas, innovative beverage offerings and digital solutions are redefining how guests experience hospitality.

URBANE GASTLICHKEIT at “Alles für den Gast”, Austria’s largest B2B trade fair for gastronomy and hospitality, showcases these developments from different perspectives. Here, young companies, innovative brands and creative minds meet restaurateurs and hoteliers who are looking for fresh ideas and new inspiration.

With areas such as STARTUPS and GETRÄNKEKULTUR, visitors can explore how diverse the future of gastronomy is – from new technologies and business models to modern bar and beverage concepts.

Highlights 2026

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STARTUPS
Innovations, technologies and fresh ideas for gastronomy and hospitality.
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[Translate to English:]
GETRÄNKEKULTUR
The diversity of modern bar culture, wine and beverage trends.
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