Hall 4, from 10 a.m.

GETRÄNKEKULTUR

Beverages have long been more than just an accompaniment to food – they have become an essential part of modern gastronomy concepts. GETRÄNKEKULTUR at “Alles für den Gast” showcases the creativity and diversity of today’s beverage industry.

Producers and brands from the fields of spirits, wine, coffee and no- & low-alcohol drinks present their products and concepts. Tastings, competitions and inspiring programme highlights complement the exhibition.

A special focus lies on professional bar and cocktail culture. Kenny Klein, internationally renowned bartender and founder of the agency maniac bar_artists, accompanies GETRÄNKEKULTUR as Brand Ambassador and contributes his experience from international events and cocktail concepts.

GETRÄNKEKULTUR is therefore a meeting point for bartenders, restaurateurs and beverage experts – and a stage for the trends shaping tomorrow’s drinks industry.

Highlights 2026

Kenny Klein – Brand Ambassador of GETRÄNKEKULTUR

Together with industry experts, he highlights the diversity and innovation of today’s beverage world

Young Bartender:in of the Year 2026

Visit the new expertise area and see how around 25 brands and companies can individually optimise your commercial kitchen!

Austrian Bartender Award

The beverage industry in the spotlight: Be there when around 30 brands from the spirits, non-alcoholic drinks, beer, wine and coffee sectors present themselves in the new world of beverages. Informative talks, tastings and professional masterclasses included!