Social Media Conference Day is now being held within the framework of the autumn ‘Alles für den Gast’ show for the second time. This is a great opportunity to pose some of the big questions faced by operations wishing to get the most out of Social Media and Business 2.0. The conference is only held in German. |
Social Media Conference Day
Wednesday, 9th November 2011
Gallery C - Salzburg Exhibition Centre |
Programme |
09.00 – 09.25 |
Participant registration |
09.30 – 09.40 |
Welcome speech / intro by presenter |
09.45 – 10.25 |
Texts for online use: Be found by using the right keywords
Martina Müllner, owner of the MMPR & MMTEXT communication agency |
10.30 – 11.10 |
Social Media: Practical examples for hotels & restaurants
Karim-Patrick Bannour, Salzburg Social Media Agency viermalvier.at |
| 11.10 – 11.30 |
COFFEE BREAK |
11.30 – 12.00 |
Google goes social – What opportunities does Google+
offer the hotel industry?
Benjamin Mussler, Head of Online Marketing: ncm.at
Stefan Niemeyer, Digital Strategy and Conceptualisation: ncm.at |
12.00 – 12.30 |
DISCUSSION |
| 12.30 – 13.15 |
LUNCH BREAK |
13.15 – 13.55 |
Social Media Relations
Björn Eichstädt, CEO - Storymaker
Agency for Public Relations GmbH |
14.00 – 14.40 |
Complete mobility in the future? What influence do location-
based services, apps and augmented reality have on the holiday experience?
Benjamin Mussler, Head of Online Marketing: ncm.at
Stefan Niemeyer, Digital strategy and conceptualisation: ncm.at |
| 14.40 – 14.45 |
COFFEE BREAK |
15.00 – 15.30 |
Basics of Social Media Law. ‘Non-compliance can cost 4 or 5-figure sums’.
Lawyer: Peter Harlander & Law Firm: Dr. Herbert Harlander & Peter Harlander
|
15.35 – 16.00 |
DISCUSSION |
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Target group
The conference is tailored to the needs of general managers and owners looking to increase their corporate involvement in social media channels, or trying to sell last-minute quotas faster, or attempting to improve target group awareness - or who simply want to optimise the effectiveness of their existing activities.
Registration and fees
There is a fee to attend the Social Media Conference Day and it can only be attended with a valid ticket. The ticket price includes a 1-day ticket to the trade fair on Wednesday 9th November 2011. The conference and the fair are strictly for trade members only. Language
The conference is only held in German. |
Ticket ½ day: € 149,--
Ticket 1 day: € 199,-- |
| >> Click here for registration and payment of the ticket. |
If you do have questions, please send an email to: socialmedia@messe.at. |
